# TikTok Has to Change, Lost Crypto Keys, Shoppable YouTube

đŚÂ Creators: TikTok Monetization is Bad

đÂ Crypto: âNot Your Keys, Not Your Coinsâ â But I Lost It!

đď¸Â Product: Creator Platform Shopping is Happening

**Creator Monetization Needs to Evolve**

In January, Hank Green released a video highlighting the flaws of TikTok monetization. Several large creators followed suit this month, talking about their own earnings and how cross-posting on other platforms generates orders of magnitude more cash. The core criticism is around how the Creator Fund stays static while more creators start pulling from it. This creates a zero-sum game for creators, AND as TikTok gets larger and attracts more users and creators, existing creators make less. Meanwhile, on a platform like YouTube, the they are transparent about the take rate, which is a percent of ads running on your videos. This means as YouTube gets generally more popular, creators generally make more as well.

Even as weâre decades into creator platforms existing, we havenât solidified âstandardâ monetization practices. Specifically we havenât agreed on what the appropriate or fair take rate for ads, subscriptions, and now âcreator funds" should be. With the winner-takes-all pressure for social and consumer products, companies like TikTok can unilaterally make decisions. Yes, creators can migrate, but they leave massive audiences behind or arenât where billions of people already are. I donât know what the right answer is, but creator monetization needs to evolve in the next few years.

**Friends Can Save Your Wallet**

Warning, not news, just interesting math that I wanted talk about! A common saying in crypto is, âNot your keys, not your coins,â meaning, if you have the key or âpasswordâ to a wallet you effectively own the coins because you can transact with them. Given how crypto works, it doesnât make sense to have âForgot my passwordâ flows, or SMS one time codes, which is a conversation for another time. So how can you protect yourself? One idea is to split your key with other friends and family, so that no one can individually act but if you get retrieve the shares of the key, you get the whole key. But how does that work? Itâs scary to just chop it into pieces, because that reveals info about the key itself. Time to talk about middle school math!

When you put a point on a graph, that point can be on any line on the graph â you can draw a line going up through the point, you can draw a line going down through the point, there are infinite lines! But the moment you have a second point, only one line can go through both of those points. If we think about our key or secret as just a secret number, we can define it as the value where the x axis is 0. So once we know the line, we can find the value where x = 0. You can share the two points with two different friends. Either friend will not get information about the secret, but if you retrieve both you can get the secret!

Thatâs cool, but can we do more than two â letâs do some high school math! If you remember parabolas, you might remember for two points, an infinite number of parabolas can exist, but when you have three points, only one parabola is defined. And this pattern holds for polynomials with increasing degrees (functions where exponents look like x^3 + x^2, etc.). So you can share 3, 4, 20, X number of values, as long as you define a complex enough function!

A better and more detailed explanation, Samirâs Secret Sharing

**YouTube Shoppable Videos**

Susan Wojcicki, the CEO of YouTube, shared the company priorities in January, and most people focused on the NFT news, but the Live Shopping experience seemed to slip under the radar. YouTube is enabling a âcreator tagging pilot program that gives viewers the chance to browse, learn about, and shop products featured in their favorite videos.â

What this means to me is a UX to quickly tag items with shopping links with affiliate tags to take a cut of purchases. This isnât new for blogging and written content, but seems to be lagging in a big way for larger creator platforms. Iâm interested to see how larger platforms like TikTok, YouTube, Twitter and Instagram. Shout out to my friend David whoâs working on this at Twitter!